Hi there,

This week, I want to introduce you to the final non-profit I’ll be supporting with every sale from the Cretan Mermaid scarves: Branding Heritage.

Branding Heritage is a cultural organization that celebrates the powerful relationship between Greece’s rich heritage and contemporary creativity. Through their work, they highlight how ancient crafts, symbols and stories continue to influence and inspire fields like fashion, design, art, music, and gastronomy today.

Their mission goes beyond simple preservation.
They believe that tradition becomes even more meaningful when it is allowed to evolve, when it sparks new ideas, new collaborations and new expressions in the modern world.

This is a philosophy that resonates deeply with me.
In my own practice, I take inspiration from Greek folk motifs and reimagine them through a contemporary lens — just as Branding Heritage empowers creators to do. Together, we share the belief that cultural heritage is not a relic of the past, but a living foundation for innovation.

Branding Heritage works closely with designers, artists and makers who draw upon age-old techniques to create products filled with cultural value. Their projects shine a light on the global impact of Greek creativity, ensuring these traditions continue to flourish.

If you’d like to explore their work, I encourage you to look them up and discover the powerful initiatives they lead. And each time you purchase a Cretan Mermaid scarf, you’re helping support their mission — keeping Greek cultural knowledge alive, celebrated and woven into the future.

P.S. If you missed the last two emails about Hellenic Performing Arts Foundation and Avlés you can read them here.

And remember that by supporting those organisations you are being part of something bigger - a movement that honors Greece’s cultural roots while encouraging them to grow.

Until next time!

Let's stay connected!

​​​

​